Victoria’s Secret PINK for Plus size girls ft. Remi TikTok creator
Most fashion brands tend to produce a variety of sizes but forget that there are other sizes of woman’s bodies. Many plus-size girls have difficulty finding clothes to wear because most clothing sizes are limited to some people. So, there is an opportunity for Victoria’s Secret Pink to expand its market, making these girls feel inclusive by partnering with TikTok star Remi Bader.
What is TikTok?
I think many of you know TikTok, but some who don’t know might get lost in this blog. So I will explain. Originated from China, Tiktok is a social media platform, sharing short video content, and is one of the fastest-growing apps. Tiktok still captures a lot of billion viewers over the globe. Its trend can be generated from a sound, hashtag, dance, challenge, or how-to.
Remi Bader and Victoria’s Secret PINK
She is a fashion influencer and curve model. By posting a real fashion clothing haul, giving her opinions to clothing brands, and revealing about mental health, she got a massive over 1 million followers on TikTok and 111,500 on Instagram at that time. And today, she has over 2.5 million followers across her social media. In addition, Bader just became an ambassador and a size consultant for PINK to launch its first XXL swimsuit. Also, she will serve as a judge for the annual PINK Project, where ten young adults earn $25,000 to fund a project that aligns with the brand’s core values: People, Purpose, or Planet, as well as a mentor for 250 Pink Campus representatives over the country.
Encouraging and Empowering women
I feel that this new digital campaign is really good for encouraging and empowering women of plus size who have been excluded. This is good for PINK because Remi can push the limitations and make changes.
PINK said “We’re always striving to improve as a brand and ensure our customers feel empowered and confident in our products. We also admire how she’s real about all aspects of being an influencer and how she’s been so open about her own mental health journey.”
Remi stated “What intrigued me so much about this partnership — besides the fact that I grew up wearing PINK — is the brand’s openness for my honesty and desire to see change. PINK has made a lot of strides over the years to be more inclusive and focus on mental health, and I’m really honored to work with the team to help young adults embrace their bodies and be an honest voice for the amazing community I’ve built.”
Mental Health
I believe this XXL swimwear campaign will blast because this will allow many excluded girls to wear PINK’s products. Moreover, PINK will receive many social admirations because they focus on mental health showing care. I appreciate that they work on this part. Sometimes it is hard for some people to get through certain situations in life. Count me in! I am not confident with my body even though nobody is perfect. So, Congratulations.
Cheers!
