Virtual Reality Is Changing Real Estate Business

If you ever had experience renting an apartment or buying a house, you will know that the first step is usually to get a picture or floorplan of the place. In case you want to have a better idea about the place you are interested in, you will have to go to the apartment or house to check it out. However, if you currently living far away from this place, or you have so many places you want to go to, it will take lots of time and put lots of effort into it. Therefore, some real estate companies start using virtual reality technology to solve this problem, a company called Matterport is the leading company that currently providing this technology.

By using this technology, real estate potential customers can visit more than ten different places in just one hour which is way more time-efficient than the traditional way. Here is an example of how it looks like.

There is usually two way to do it, the easy way is to let customer put a VR glass on, and they will be able to stand in the room to experience the environment. The better method can also let customers put furniture in the room as well, and you can also change the color of the wall or floor color.

Research said, there are more than 44% of potential real estate customers search houses online first. If the company can use virtual reality technology to build a connection with those potential customers fast, they are more likely to get business than their competitors.

Also, since each property is different, customers may keep asking where is the switch for the light or where is the AC control pad. It is also taking lots of time for the company to set people and keep answering those questions. During the current Covid-19 situation, this technology is also avoiding so many unnecessary outdoor touching for both customers and the company.

I believe this VR method will be a marketing trend for the whole industry. By using the method, the potential customers can save time to visit the place. The company can build a connection between the customer and the property. It will increase the time efficiency for the company, and also saving more money for the company to print out expensive materials as well.