Viviscal marketing trend now and in the future

Introduction of Viviscal

Viviscal is a brand that specializes in hair health and growth. They offer a range of patented formulated hair care products designed to improve the appearance, texture and growth of hair.

Their main product is a hair nutritional tablet that contains a complex as well as Biotin, Vitamin C and Iron that enhances the health of the hair follicle. They promise that their products are all 100% drug-free supplements, which are daily vitamins for hair. And all the products have been subjected to long-term, high-quality clinical trials.

Serious hair problem

More and more people are having hair problems these days, and according to a study by NYU Langone health, more than 80 percent of men and nearly half of women experience severe hair loss in their lifetime.

Over the years, there has been an increase in the number of young people who have hair problems. As a result, more people are focusing on supplements, especially vitamins about hair growth and health, and also professional hair wash and care products.

Such a trend is painful for us who have hair problem troubles, but for brands like Viviscal , they will have more opportunities to accomplish their marketing goals.

Viviscal digital marketing strategy

Last year, they spent less than $100 million on advertising in digital, print, and national television. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats.

Viviscal utilizes a variety of digital channels for their advertising and promotional campaigns, including search engine marketing (SEM), social media advertising, and email marketing. They use precise targeting and ad placement strategies to direct their target audience to their website or buying page.

They have frequent updates on social media, which is posting 1–2 posts every single day and they actively respond to the questions asked by customers. They also have partnerships with the influencers to increase brand awareness and credibility.

Also, Viviscal has partnerships with hair stylists, hospitals, pharmacies, etc. This means more of their target customers will be recommended by professionals to buy their products. And Viviscal has also launched male-specific products, aiming to let everyone find their best fit product.

Future marketing trend

I think all three marketing viviscal mentioned above will remain and continue this trend in the future. The popularity of social networking has made people rely on online information. For example, when people feel unwell, they will ask questions about their symptoms on Google and then ask if there are any treatments. I have done that, and I believe that you guys also have done that.

Therefore, if Viviscal has enough advertisements placements on the web, this will go a long way in making customers with potential hair problems aware of brand and even buy the products!

END