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Lujia Dai
Marketing in the Age of Digital
3 min readOct 10, 2021

Walmart’s Purpose

Walmart is helpful because this supermarket meets many customers by providing them with a convenient shopping area, 24 hours of operation, and a variety of goods, low prices, high quality of both goods and services, and other profitable offerings. There is another reason why Wal-Mart is worth a visit. It can reduce inflation and help maintain productivity. A chain of stores could save consumers billions of dollars but could also reduce wages and competition in the area.

Walmart’s Design

Walmart has been a great designer. It has improved a lot of Americans by offering jobs and providing a higher standard of living in their stores. Walmart is one of the most important pipelines that transport wealth from rich countries to poor countries. Walmart.com is showcasing new user-generated architecture. If there is one thing the new Walmart.com redesign tells us, then that user experience is a way to buy online.

Walmart.com already offers many features — such as one-click re-order, food delivery, and 2-day free delivery, that put their user first. However, the development of minimal design such as the inclusion of lifestyle images brings the size of the site and helps the user feel welcome. Walmart has moved from its heavy blue space to an easy-to-use construction. This simplified toolbar helps users quickly access the most widely used features on the site.

Three ways Walmart builds a better store

Smart replacement

Algorithms check your previous purchases to suggest other relevant options for out-of-stock options.

Cheap recipes at x Walmart

A delicious series, BuzzFeed recipe, is one of the most polluted foods in the world. Now, using this fun app, you can fill your Walmart shopping cart with delicious recipes.

Walmart health

Walmart Health Centers focus on services such as X-ray and dental examinations and offer clear price models so that people know exactly what they will pay for treatment before they get into debt.

Is the Design innovative?

These features make Walmart’s design new. Walmart’s personality is like very good jeans: perfect balance, comfort to our customers, partners, and suppliers. It produces a relaxed and friendly image. Walmart’s content is somehow interesting.

Technology Behind Walmart

Walmart technology uses the depth of learning Artificial Learning to process hundreds of variables — size, type, product type, price, acquisition data, individual customer preferences, current listing, and more — in real-time to determine the next best thing. The Walmart store uses exciting low-cost messaging products such as “save money, get better,” “convenience store,” “has no problems,” and regular prices, “low daily prices.”

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Lujia Dai
Marketing in the Age of Digital

Storyteller·NYU Student·Major in Integrated Marketing·Chinese