Want to have a well developed Digital strategy? You should know them well…

Digital media has become the heart of marketing. The essence of a digital strategy to a business is to improve its performance giving it a competitive edge through either developing a new product or reimagining the current processes (Berman, 2012). An effective digital strategy makes it possible for a business to become innovative and provide services that were not possible previously. Although there are various approaches to implementing digital media strategies, clients should be aware of key factors, and through which they can make an appropriate digital strategy.

What are 5 most important factors of digital strategy?