This is How Wayfair Defeat their Competitors This Year
Wayfair Has Created a New Customer Path
A Christmas Miracle
People spend months looking forward to putting up a Christmas tree, but when it comes to actually picking one and lugging it home, the experience tends to be awful. What if I tell you with simply some clicks online, you are able to order it directly from Wayfair and they will deliver it to your home. Sounds like a Christmas miracle, right? It’s actually happening from now on! According to this news from Southern Living, Wayfair has entered the live greenery game!
Changing Customer’s Path Can Be Easy
For every company, their ultimate marketing goal is to create life-long loyal customers. Thus, a constant optimization for customer path is necessary for long term business, it could be hard at times, yet if the company manages to find out the right insight, they could easily build up a new customer path. That’s why I think Wayfair, as an online furniture company, had made a great decision. They develop a new customer path for their customers, which is reducing any possible inconvenience during their purchase procedures. In my opinion, focusing on customers’ experience is a great way for companies to figure out how to improve their services.
Companies want their customers to “purchase” their products, but how? There should be an incentive, a motivation that stimulates a purchase intention. In this case, Wayfair provides a solution to everyone’s problem during Christmas and they’ve built up a bridge between the brand and customers.
Customers Become Your Advocates When You Make Their Life Easier
The hassle of lugging a Christmas tree is a problem so common in which a simple delivery service could be a selling point. It could generate a customer’s awareness and interest. Most importantly, it is an opportunity for a brand to optimize customer’s paths and make their life easier. And I think Wayfair really seized that chance to satisfy their customer's needs. In other words, they had successfully built up a long term relationship with their customers.
Make It Simple!
I have learned that simplicity is the main concept of creating a great customer path. No one will choose a time-consuming path if they had a more efficient option. So for every company, especially those in e-commerce, it is crucial to keep optimizing customer path because it is the path to success.
Order Your Christmas Tree Now!
Have a nice week!
M.W.
