“WE NOW HAVE TERMINATOR EYES”

Tulika Agrawal
Marketing in the Age of Digital
3 min readNov 27, 2019

Call it magic, Call it true..

Hello readers,

How cool? fun? scary? is to be able to see something but not feel it cause it doesn’t actually exist!! Confused? Go on reading to educate your self about how we are all living an abstract life in abstract world. Scary yet true!

INTRIGUING AND INNOVATIVE

With each step forward in the digital revolution, “The Matrix” turns out to be less similar to fiction and progressively like reality. That is to some degree since hardware engineers and software developers keep on refining their augmented reality technologies, making the line among genuine and virtual life even blurrier.

Augmented Reality is the mixing of interactive computerized components like amazing visual overlays, buzzy haptic criticism, or other sensory projections into the real world surroundings. In the event that you encountered the uproar of Pokemon Go, you witnessed augmented reality in action in real life. This very popular mobile game enabled the people playing the game to see their general surroundings through their cell phone cameras while anticipating game things, including onscreen symbols, score, and ever-subtle Pokemon animals, as overlays that caused them to appear as though those things were directly in your genuine neighborhood. The game’s plan was vivid to the point that it sent a large number of children and grown-ups the same strolling (and absentmindedly bumbling) through their real world lawns looking for virtual prizes.

Augmented Reality, refers to innovation that overlays data and virtual items on real world scenes in real time. It utilizes the existing environment and adds data to it to make another artificial environment.

Please refer back to my previous blog on this topic

AUGMENTED REALITY IS BOTH A FAD AND THE FUTURE

Augmented Reality isn’t new. The innovation has been utilized for a considerable length of time in military tasks as well as public spectacles, for example, museum exhibits and trade-show booth demos.

Webcams, obviously, are fastened to your computers, which is the reason cell phones have provoked such a great amount of enthusiasm for augmented reality.In the present day mobile phones can decide their location through GPS and an internal compass, they can download information through portable broadband connections, and they have ground-breaking graphic processing capabilities — every one of the elements for simple AR.

The AR industry is looking at converting every imaginable Web thing into an augmented-reality experience.

“The danger is that the magic will wear off rather quickly. An AR ad looks pretty cool the first time, but once every brand wants you to hold something up to your Webcam…”

INFOGRAPH ON THE BENEFITS OF USING AUGMENTED REALITY

Thanks for reading!! xx

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