Welcome to m(iWorld)

How did I end up living in New York City? Never in a million years did I imagine I would be part of the world’s most amazing City. Yet here I am, ready to explore something new and to challenge myself.

My name is Ariela Gorshtein, I was born and raised in Mexico City. I earned my Bachelor’s degree in Marketing at the Universidad Iberoamericana. During the course of my undergrad, I worked as an intern at Reckitt Benckiser, a global health and hygiene focused company where I did brand management for several renowned brands. I really enjoyed doing my job as it was my first real exposure to the marketing world. Soon I realized two things: first, the power and reach of marketing as well as the importance of using digital marketing as a tool to drive up sales. Second, I realized that I wanted to pursue a professional career in the industry.

Not long after that, I obtained my college degree and got promoted. After a few months I got engaged, then married, and then finally, I decided to move to New York City with my husband as he was seeking a graduate degree as well.

And now here I am, pursuing an MS in Integrated Marketing at NYU and starting my first blog ever (or at least attempting to). It feels a little weird, as I never thought about having one of my own. So far it has been a good and rewarding experience, although sometimes it can be hard to talk about yourself. Anyway, today feels like a good time to start and see where this journey takes me.

In the next few weeks, I will be posting about different topics of digital marketing and it’s importance in today’s world. As you may already know, digital marketing is present in every single day of our lives and will continue to be. Therefore, I invite you to join me and learn something new every week.

I hope you enjoyed my first of many posts to come, see you next week!

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