Welcome to my blog

Hello everyone, I’m Drew Guo, a current NYU grad student who is majoring in marketing analytics. And I graduated from a Chinese university called Dongbei University of Finance and Economics majoring in international business in my undergraduate degree. Additionally, I have work experience from both the marketing side and the financial side, but I’m a beginner at blogging and hope this would a wonderful experience and I’m so excited and thrilled to show people my work.

From the marketing side of my previous experience, I worked for Uber as a digital marketing and business development intern so I’m familiar with various marketing campaign strategies and structures. We used to manage marketing campaigns from consumer-driven perspectives and developed a lot of interesting ideas which I would like to share in the future.

In this noisy marketing environment, it’s tough to drive attention to people from different approaches, but I believe what I have experienced in the past and this course will contribute a lot to my work in the future. I’m so pumped about it!

In the future, I think I will cover a lot of branding insights aligned with the digital marketing pipeline. I’m a huge fan of techs and recently the GameStop has driven a lot of attention in the marketplace as well as in the financial world. That’s a very interesting aspect to let our marketers think about. And also I will cover some brilliant tech company marketing strategies such as Apple, Bose, B&O, and other my favorite brands! Looking forward to starting this semester and learn a lot from this course!