Welcome to my personal blog channel !

Swaile Du
Marketing in the Age of Digital
4 min readJan 30, 2022

Hi Guys, Welcome to my personal blog channel. This is Swaile DU. In this brand-new channel, I hope to share my ideas about marketing and some stories about my life😘.

About me

When I am writing down this blog, this is Chinese Spring Festival 2022, and I just finished all-night revelry with my friends.

Right now, I’m a grad student in Integrated Marketing, NYU. Before I came to New York City, I got my bachelor’s degree in Public Administration from ZJU — one of the best universities in China. During my undergraduate study, I ran my own photography studio for four years and worked part-time as a bartender in my friend’s bar. I also had some work experience in several 4A agencies outside the campus.

Hi, nice to meet you!

If I have to use several words to describe myself, ‘unluck,’ ‘desire to explore,’ ‘indifference,’ ‘logic devil ’should be on the list.

I am really an extremely unlucky person, almost went through every bad thing you can imagine. One of the worst experiences I recently had was that on the highway, I was moving my house, a cigarette butt burned all my belongings, my clothes, album collections of painting, long-play collections, and a lot of equipment.

But this kind of bad experience also brings some good things for me. They made me be a big-heart and indifferent person, occasionally even pessimistic — I mean a different kind of positive person. When I was faced with big problems or work pressure, I always thought that this would not be the worst thing in my life. So, I would never be stopped by those minor setbacks and hardly got nervous since I was eighteen years old. See, bad experiences and negative emotions are not always bad for a person! And on me, this negative emotion even makes me brave.

My family background makes me a person who is eager to explore and quickly get bored, just like a child. I grew up in an artistic family that encouraged me to try new things and put almost no restrictions on me. This leads me to learn new things on a whim, but I often fall by the wayside. I used to agonize over this, constantly feeling doomed to accomplish nothing.

But at this point, my pessimistic logic excused me nicely one more time! Think about how many successful names you have in your mind in a particular field. It’s not many people in your mind, maybe a hundred name list, right? But far more than 7 billion people have ever lived in the world. And actually, most famous people in your mind are no longer alive. So the number of successful people is tiny, and most of them may not even know they achieve success, especially for those artists.

Well, here is my conclusion. Being an ordinary people but keeping going has no problem. Even the successful people in our mind also thought they were ordinary people. I have to accept that I have had no achievement until now, but it doesn’t mean I’m a failure.

Later I saw a Chinese psychologist talking about laziness. He said something to the effect — people don’t live for depth (doing one thing well); they live for breadth (exploring more unknown things). That gave me even more confidence to stay on current living and studying style.

About my career and future

For me, at present, advertising and marketing may only be the goal of a stage in my life. As a profession, earning a living may be ideal. It’s a new enough industry. Every time I meet a new customer, a new industry. You always need to learn something completely different, which satisfies my thirst for exploration. It’s a broader industry than any other.

But when it comes to the ultimate goal of my life — a goal that can be pursued slowly over a lifetime and may not be attained. Maybe I still want to be a content creator, or say, an artist. I even have no idea what kind of art form I will work with, maybe photograph? Film? Paint?

Thank god, writing down new thoughts is so good, even if I forget what I have written few moments ago.

In the following days, I plan to share my views on marketing every week. Welcome to exchange ideas in this channel! Can’t wait to share my thoughts with you guys!

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Marketing in the Age of Digital
Marketing in the Age of Digital

Published in Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

Swaile Du
Swaile Du

Written by Swaile Du

Slash/ Creator/ Photographer/ Bartender/ Advertising Enthusiast/ NYU IMC Grad Student/ ZJU Double Majors — Welcome to my personal blog!!!