West Elm Introduced Augmented Reality to help Design your Home

I am sure we all can relate that finding furniture and designing your home is a long and difficult process. But that will never have to happen again.

West Elm introduced a Room Planner, an augmented reality (AR) experience that will enable you to see exactly how a furniture will look in any space, without going though the hassle of purchasing it and then returning it if it didn’t fit or look right. By using AR it will enhance the customers experience and help them create their dream space.

The Room Planner helps users build their space by using real world dimensions, 3D features, and provide Virtual Design Consultations as well. Using the Design Chat tool you can make an appointment with the Design Crew and discuss your room design. You can drag and drop furniture to see how it looks and manage multiple ideas you can save, review and alter as much as you want. Through these digital tools West Elm continues to offer personalized services online to all customers especially since the pandemic began.

During the pandemic millions of people started to invest in their home since we were all quarantined at home. Since the pandemic we are seeing more digitally savvy shoppers than ever before. People are expecting virtual and mobile tools to help with their decision making process before they purchase something. The point is to make the customers life easier and I believe this tool provides that.

The Augmented Reality trend will definitely keep growing and I don’t think it will fade away anytime soon but keep evolving with time. Marketing trends and digital tools will continue to inspire customers, create better customer satisfaction and keep them coming back for more.

I know this tool would have saved me time and stress when moving in to the city. So if you are moving or redecorating your home, the Room Planner is for you!