What Airbnb should know before creating a more effective digital marketing strategy

5 things to know during the ongoing pandemic!

Travel was one of the most adversely impacted industries by the Covid-19 pandemic. Many hotels and travel agencies need to put in their efforts and do everything they can to maximize their revenues, with the knowledge that the end of the pandemic could potentially be in sight. Airbnb, for instance, needs to adapt company strategies to these new travel habits. To create the most effective digital marketing strategy, we need to take the changes in the customer journey into account due to the ongoing pandemic.

The first thing is that the company should figure out more new target audiences since the pandemic leads many people to work from home. They probably want to find long-term apartment-like rental opportunities. Also, they tend to spend extended periods at other destinations and work remotely there. So it potentially is a broader avenue for company growth. Airbnb, therefore, can advertise to hosts who offer long-term rentals to supply this demand. Not only does it give some new experience for guests, but it offers increased income potential for the hosts as well.

Another point is that since many people get stuck in their homes, they spend most of their time on social media platforms, including TikTok. Since Airbnb does not promote the services that much on this platform so I think this platform has the potential to attract customers and make them feel eager to start traveling again after the pandemic.

Email marketing is also one of the most effective marketing channels the company should focus on. During the Covid-19, people might have something to share about dealing with this situation. Some hosts might have some tips to get their places booked. So, we can create an email marketing campaign sharing the stories of people in the community.
The next thing the company should know is that search queries for resorts and hotels in the U.S. are at their highest levels in nearly ten years, according to Google data from last year. The company can see this as an opportunity to improve SEO content on the website so that when people search for accommodation or a place to stay, the Airbnb website can show up as an option.

The last point is that some countries are open to tourism; however, some people are not confident enough to travel again. So we can partner with influencers and create content about how they prepare themselves before traveling, what they expect for their new journeys, or how they define these new travel goals to make sure that it is worth traveling again.