What are the Advantages of Artificial Intelligence for Marketing?
What are AI and Big Data?
When discussing the impact of big data and artificial intelligence on market planning and marketing, we first have to know what big data and artificial intelligence are.
Artificial intelligence can be understood as a machine that exhibits powerful thinking and analysis capabilities and can learn to evolve itself. Big data for marketing is information that can be collected and analyzed.
Marketing Strategies use in AI and Big Data
For marketing strategy and marketing, artificial intelligence is a machine with powerful analytical capabilities that collects information about the preferences of users or consumers through big data or analyzes some historical data about the purchase of products on the Internet to classify these customers and which audience they belong to.
For marketing strategy and marketing promotion, the ultimate goal is to know what customers need or which are our customers in the hands of the group. Artificial intelligence can respond quickly to the purposes just mentioned because artificial intelligence constantly records every customer’s purchase preferences into big data and analyzes which products are the most purchased by customers and which products are not so needed by customers.
Using the Objective result to promote the product in email marketing and social media platforms.
In the previous introduction, we explained the main directions of AI and Big Data for marketing. Because artificial intelligence has the ability to handle huge amounts of user data and analyze it faster and more accurately than a human, another point about using AI to process big data to analyze consumer buying behavior preferences is that there is no personal factor in it; because it is artificial intelligence, so all the results derived from big data are objective.
https://online.maryville.edu/blog/big-data-is-too-big-without-ai/
In addition to the speed and objectivity of the analysis results, another point is that AI can infer what products customers are likely to be interested in based on historical data, which is very helpful for companies to launch new products and for new product promotion. Because when the company wants to have a promotion of the new product, Then AI can provide companies with target customers and companies can proceed to promote through email marketing or social media platform promotion.
