What are the dangers of TikTok? Does the app really pose a threat to our data?

Zeyu Wu
Marketing in the Age of Digital
3 min readMar 7, 2021

TikTok is a Chinese app that is used for the purpose of entertainment. The young people use this app to make videos or just watch the content of others. However, there are security concerns related to the social media platforms. Most of the militants are not allowed to use these social media apps including TikTok that raises a question of security. If the security of a person is breached or the privacy is invaded then it is considered the breach of law and companies are held liable. Most of these platforms such as Instagram, Facebook, YouTube, and Twitter have breached the law and the same thing is expected from TikTok.

Data Collection from Apps and Its Effects:

These apps collect the data from the activities of their users. The active users created content and their activities shows their interests and motivation that tells a lot about their personality and their future. This data is used to influence the minds of the young generation and mold according to their wishes by imparting information of their interests. It is used by the politicians to have favorable results.

Social media platforms are purely for the purpose of entertainment and connecting the individuals for the betterment of the society. However, this business model is compromised due to identity theft and data breaches many times. This data is sold by the companies and they take advantage of the relevant data that they possess to influence the generation who is going to be the future of a Nation.

The app uses powerful Artificial Intelligence that recognizes faces that is the concern for militaries and big companies. TikTok is expected to breach the privacy law but till now the motive behind is not cleared as no breach has done by the app.

Forming Protection

Apart from the negativity there exist a lot of protection and privacy settings that helps to keep their data private. These options are in settings which are off by default but they can be changed according to their wishes. A person can keep their videos private and can nominate who can comment and duet with them. In this way, protection be formed.

Future of TikTok:

The president of US has threatened to ban the app on the concerns of identity theft. The company’s multiple times settled the lawsuits for collecting data of children which is bad. However, the company could be banned in US or the parent company might have to divest its operations from US.

These social media Planforms must work on the privacy concerns as breaching the law will have a bad impact on their customers as no one wants their data to get leaked or monitored by the technology giants. The customers will lose interests if the companies keep breaching the law.

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