What are the Strengths and Weaknesses of Big Data Implementations For Marketers?

Big data applications

Internet of Things

Strengths of big data implementations for marketers

Fig. 1. Strengths, Weaknesses, and the Needed Extensions of the Major Big Data Analytics Techniques (Choi et al. Table 1).

Weaknesses of big data implementations for marketers

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Conclusion and perspectives

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Hanwen Zhang

Always feeling brand new in the connected world | Grad Student in NYU | MS in Integrated MKT | Overseas Oriented Branding