What Can a Partnership Bring to Our Digital World?
“Useful & Enjoyable & Inspired = Innovative Content”– @MarketingProfs
As people are being more distracted in a digital world, a good content helps the brand stand out. An old saying goes: “Our attention spans are shorter than that of goldfish.” As the digital world keeps changing, people are losing concentration and are highly selective in what they read. Brands are investing heavily in creative and “snackable” content to boost sales. In this way, sales enablement platforms are becoming powerful weapons. Many companies turn to enablement platforms for professional help.
Partnership Of Two Enablement Platforms
According to Ameya Dusane, Brainshark, a sales enablement platform provider, announced partnership with The Enablement Group on March 6th. The Enablement Group provides services such as strategy, content and execution support. As Branshark’s preffered partner, The Enablement Group aims to help joint customers create content experiences and increase sales. The partnership allows customers to access to both platforms for powering content-based marketing.
Why It Helps Future Content Marketing?
From my perspective, a strategic partnership of Brainshark and The Enablement Group offers multiple benefits for customers. First of all, two brands can complement each other. The Enablement Group focuses on providing services including creative consultation, scripting animation, professional narration and graphical design, which enables organizations to improve content dramatically. Brainshark, on the other hand, provides support for organizations to improve effectiveness in content-based training, analytics and coaching. The partnership facilitates knowledge sharing between the two platforms and therefore improves content analytics techniques. Both brands can take a leap in serving customers with more innovative content marketing and different tactics.
Second, the partnership improves content-based training efficiency. Through learning from each others’ cases, the two companies can better help customers create “what is best for them”. As it said on The Enablement Group website, “Is your content for the sake of content?” Creating a large amount of content without a clear purpose and discernible strategy is not a good idea. Both companies have proficiency in content marketing. Based on past experience, two partnered brands could help organizations find out what is the best content and the right amount of content. Educating and coaching customers won’t be easy. The partnership therefore mitigates “bias” from one side but devotes more outstanding content marketing service. Enhanced technique could reduce organizations’ training time.
Conclusion
In the digital era, the combination of Brainshark and The Enablement Group creates more possibilities in serving customers. Two brands have different tactics and consulting system. The partnership offers advanced technology and brings content ecosystem that power sales enablement and save more time. The partnership of the two companies is definitely beneficial for those brands who are seeking help for innovative content marketing. At the same time, Brainshark and The Enablement Group could also learn from each other and make an improvement in creation of content.
