What Can Restaurants Do to Survive The Coronavirus? Read About Joe & The Juice.
The global pandemic, COVID-19, has brought a time in which every business has come to suffer in one way or another. As human beings, we have experienced fear and panic and have felt threats to some of our basic needs, such as safety. The restaurant industry is one that has particularly suffered amid today’s crisis. According to Eater, restaurants are closing every day, and it becomes increasingly difficult for them to rely on delivery and takeout for revenue. Thousands of employees in the restaurant industry have lost their jobs, and many restaurants are unsure about surviving through the crisis. As consumers fear their safety, it makes sense that they will have doubts about the food they eat, whether it’s been prepared safely, or delivered to them clear of any coronavirus. So what are some companies doing to tackle this problem? Let us look at the fast/casual restaurant Joe & The Juice.
What Is The International Juice Place Doing?
The first thing that any company should keep in mind is how to ensure safety for its consumers since this is what we all fear the most today. In any case, if consumers do not feel safe buying your product, they won’t buy it. So, companies need to find the best way possible to communicate to their consumers the measures they have taken to ensure safety for the product itself, as well as the employees that come in contact with the product. I stumbled onto Joe & The Juice’s website, and what came up was a message that allowed readers to learn about the measure’s Joe & The Juice has taken. As a customer, I was curious to see what those measures were so that I can evaluate whether or not I would feel safe to continue my purchases.
The website dedicated a page specifically targeting the subject. A letter from the company CEO automatically reassured me that Joe & The Juice has taken the subject seriously. It highlighted how the company has taken action, and it also showed how the company cares about consumer input by highlighting that consumers should reach out to customer support teams regarding any concerns or questions. The page also included the specific methods in detail. These include contactless pick-up, safe store environment, pre-ordering features, no cash payments, and all takeaway orders. As seen in the picture below, these are visually communicated and emphasized clearly, so that readers do not become lost in the process.
Also, the page includes a creative way to address the issue, through a Q&A section that provides even more detail about the measures and how the company has tackled certain scenarios, such as a positively tested employee, the risk of spread, and store hours. The company has also provided solutions to what customers can do if their usual Joe & The Juice branch has closed. In my opinion, this was an important issue to address, for the company to maximize ways in which they do not lose any customers, simply because customers can’t find the product.
What Might Be Missing?
The Coronavirus has not only impacted our sense of safety, but it has also stopped us from leaving our homes. This means that the majority of Joe & The Juice’s customers will not be leaving their homes either. Even though I do believe that the company has communicated the necessary measures taken for their stores so that consumers are aware that their take-out is safe, I believe that it would be beneficial for customers to know more about where they can find the products, since the majority will probably not entering Joe & The Juice for pickup.
As a paranoid person myself, I have been staying indoors and using delivery apps such as Postmates and Caviar. I recently noticed how multiple Joe & The Juice stores have appeared on the app in the “New on Caviar” section. I now know this because I use the app. But other customers may not, and therefore may not be purchasing the products. This is very important for Joe & The Juice to address because it could be losing customers. The company could consider Email Marketing or Social Media Marketing, as ways to let its customers know about the new platforms they will be selling on. I believe that this will be especially effective in creating awareness to drive sales amid difficult circumstances.
