What Comes to Your Mind When You Think About Voice Search?
I think 90% people will say “Google” as the answer of the question. Google has greatly benefited from introducing voice searches. Google Voice Search has enables the users to search anything from the websites using google which captures the voice and the user is not required to type. The simplicity of this feature has done a lot in marketing the Google products and the company has leveraged this by using the strategy to beat its business rivals. Voice searches can be used by even the blind increasing the number of customers hence the required traffic is obtained.
How did Voice Search help achieve Google’s marketing objectives?
Due to technological advancements, there are newer inventions that ease life and business activities. Initially, the search engines were made to ease user navigation on the website. Recently due to the growth of the internet in marketing and networking customers, Google developed voice searches. This was achieved by customizing the search engines and systems with speakers t allow for voice search. Google attained its objectives when top global businesses embraced the technology to ease their operations and services using voice-enabled devices. It made the technology inexpensive to reach many and it focused its outreach potential on using voice engine optimization. The marketing involved the use of natural language for content creation and there was a need to think of their target audience.
How can we use voice search to maximize the marketing impact?
The current digital marketing should be well informed about the emerging technologies and leverage them. I selected the voice searches because it is an emerging technology for digital marketing which has not been embraced by various business. The marketing opportunity that needed to be tapped into by the various businesses intrigued me to select this brand.
The growing use of audio books and the comparative increased use of voice searches presents a good tool for marketers to incorporate in their unique value proposition and beat their business rivals. It is easy for a researcher to do research or study by only listening to audio without scheming through a lot of pages. Besides many people can even research and study while walking or doing other things such as driving because it is possible to listen. The marketers should diversify the use of voice searches by integrating it in different ways other than just websites. For instance, they may choose to incorporate it on mobile applications or even on social media platforms for popularity purposes and to reach more people.
Will Voice Search Disappear in the Future?
I do not think the Google Voice Search trend will fade soon because many consumers use voice search and smart speakers to manage their business.
The consumers will continue to run search engine queries while making the final purchase decisions. The trend will continue since society is almost becoming reliant on voice-recognizing technologies implying that it will become a portion of the daily routines. It is evidenced that about seventy percent of the individuals who use voice-activated speakers argue that they have already integrated the voice-activated speakers into their routines. Besides, many multinational companies like Amazon and Apple have greatly benefited by using smart speakers and voice searches. It is also predicted that the use of the trend will increase in the future. Mobile users are 3 times more likely to use voice search and therefore the trend will continue to be used.
