What did you do during the epidemic?

Kaida Qiu
Marketing in the Age of Digital
2 min readMar 14, 2021

With the passage of time, a vaccine for COVID-19 has also been launched. Everyone began to go to the designated place for vaccination. I believe that in the near future life will be restored to its former state. In the past year, everyone has experienced many things about COVID-19, from the initial panic buying of toilet paper to the reduction of going out later. Everyone is making their own efforts for this epidemic, and everyone can see the measures proposed by the government in response to these epidemics. At the same time, I also paid attention to the decisions made by some businesses regarding the epidemic.

I am concerned about Flight Club’s measures against COVID-19. In the early days of the epidemic, businesses actively responded to the government’s decision and closed local stores, But at the same time, the online store was kept open. Fortunately, Flight Club’s retail stores in New York and Miami have reopened for purchase and sales a week ago. If you are a seller, you can use UPS to pick up your shoes during the store closure period to make a transaction. Merchants have released many answers on their official websites about the questions they will encounter when trading shoes during the epidemic, such as is it safe? Flight Club has also been updating current popular shoes on social media, which includes interpretation and analysis of these shoes. I believe that even if you need to stay at home and see so many beloved shoes, you can’t help but buy them on the website.

The epidemic has changed the way many people shops, and it has also had some impact on brands. When buying shoes, I think the significant experience before buying is to try. You need to put these shoes on before you know if they are suitable. Therefore, shopping during the epidemic has greatly reduced the communication between consumers and brands. This also directly led to a decline in purchasing power. The good news is that the epidemic will end soon, and I hope everyone will be safe in the final period.

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