What does Google’s ban on tracking cookies mean to “you”?
Do you often feel that your phone is being monitored? You may have noticed that the items you search on Amazon or Google Shopping will later appear in Facebook ads-this is due to cookies. But such things will end on Google, although this is limited.
Third-party cookies will gradually disappear.
Google recently announced that third-party cookies have ended-at least in terms of its advertising network and Chrome browser, but will be postponed until 2023. The search engine giant, along with other tech giants including Apple and its browser Safari, has gotten rid of its notorious tracking technology.
Online privacy is a growing concern for users, technology companies and governments. As Google increases pressure on user privacy, third-party cookies will soon disappear.
Why Is Google Banning Third-Party Cookies?
Although cookies have been around since the early 1990s, they are very useful for users and advertisers alike. But with the development of mankind, people pay more attention to the issue of privacy and security. According to the survey, Chrome occupies 61% of the mobile browser market and 69% of the PC browser market, and its market share is about 3 times that of its closest competitor, Safari. Google Chrome has the largest global market share. If Google wants to maintain or occupy more market share, this will be a step Google must take. Because other browsers, such as Safari, Firefox, and Brave, have blocked third-party cookies. Google is now catching up. But the end of cookies does not mean the end of Google tracking. Google’s Privacy Sandbox is its ultimate goal.
What does it mean to “you”?
For users who are concerned about privacy, I believe this is what they are looking forward to. Although this is limited, it will be a good start for privacy protection. But for marketers, cookies are an important sales and marketing tool. They help brands better understand their audiences and provide personalized content and advertising. Then, when these data disappear, it will mean that they need new strategies to help brands flourish in the post-third-party cookie world. Brands should focus on creating a personalized website experience — including providing personalized content, rather than creating extensive content that appeals to a wide range of users. Users like to have a personalized online experience, and they are more likely to shop with brands that provide a personalized experience. In addition, first-party data is not banned. By using first-party data and programmed purchases, brands will actually be able to better target users.
There is no doubt that this is a revolution in marketing, but I believe it is also a symbol of moving forward.
