What Happens With Cookies no Longer Exists?
My first impression about cookies
The first time I saw the word “cookies” on a website, I immediately thought of the chocolate-covered cookie that everyone knows. Eventually, as my Internet experiences increased, I came to understand the general meaning of cookies, but I always clicked habitually and without any awareness of privacy.
The common theme underlying the articles is…
I believe the common theme of all three articles is that national governments and corporations are adjusting and updating online privacy regulations and technologies. They all discussed how companies and consumers benefit from the use of “cookies.”
For companies, cookies are one of the best ways for them to collect user data and detect user behavior. For users, cookies also bring customers a better experience in many ways.
Here comes a question: where does the cookie belong? What Happens With Cookies no longer exists. The following analysis can help you answer these questions from the negative and positive perspectives.
For users…
Positive
Reduced online harassment: Without tracking cookies, users may receive very few advertisements based on sensitive information such as their race, gender, or sexual orientation. This can reduce the possibility of online discrimination or harassment based on these factors.
Enhanced privacy and transparency: Users will have more control over their personal data and feel more secure. And with the increased transparency of how user data is collected, people can decide what data they want to share and with whom.
Increased online trust: With effective privacy measures, customers may feel more comfortable shopping online and sharing personal data with trustworthy brands. And it is also an opportunity for marketers to connect with their customers.
Negative
Minimal personalization: Without tracking cookies, users may receive fewer targeted ads and recommendations, which may be good or bad. For instance, I will sometimes enter the type of product I am interested in so that cookies can monitor my preferences and provide me with more accurate and filtered content.
Reduced convenience: Without tracking cookies, users may be required to manually input login and other personal information on websites. This is the aspect of the situation that I dislike the most. One of the easiest things about cookies that I like is that you don't have to type in your username and password. This is especially helpful now that people are making so many accounts on social media and brand websites.
For marketers…
Positive
Better engagement with customers: When marketers focus on first-party data, they can better understand what customers are interested in. Because it comes straight from the company's audience, this data can give more accurate and useful information about customers than third-party data.
Improved customer retention and loyalty: Through data analysis, brands can obtain a fuller insight into their customers’ behaviors, preferences, and needs, which leads to better customer retention and loyalty. This enables them to create more specialized marketing campaigns, which can increase customer engagement and loyalty.
Negative
Reduced conversion rate: Without third-party cookies, it may be harder for marketers to target specific groups or reach out to people who have shown interest in their products or services in the past. This could lead to a lower conversion rate. Less successful advertising campaigns and lower conversion rates could come from this.
In general, I believe brands will rely more on the data provided by cookies to assist with creating innovative marketing strategies and plans, but one day cookies will become obsolete, so it is best for marketers to plan ahead and be adaptable to the new regulations. The gradual extinction of cookies offers us both a challenge and an opportunity.
