What Kind of Hard Seltzer is Truly?
According to the assignment, our group is an alcohol beverage group and we choose White Claw as our final decision. For the competitors, I choose Truly which is also an alcohol beverage company.
White Claw
According to the White Claw official website, I found out that the website is overall clear and purposed to the target audiences. What is White Claw? White Claw is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in many different flavors. The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.
Overall, their website has some sections: “Buy now”, “Flavors”, “New”, “Stories”, “FAQ’s”, and “Contact”. They have a clear section of what they are selling and what flavors they have. Also, their highlight point is their design of the ‘Flavor’ section is fancy since they have listed all of the flavors with colorful pictures of products. Furthermore, they have a section called “New” which customers could try when the brand comes up with the new products.
I would like to say White Claw’s website reflects the slogan of the brand which is “Ain’t No Laws when You’re Drinking Claws”. Their flavored section gives people a freedom of choosing what they want to drink. It responds to the slogan that there is no chain when you drink the White Claws.
For the customer services, they have their social media accounts on the first page of their website. Also, they have a page for contact information and customers could email them if they have any questions.
Competitor: Truly
Truly is also a alcohol beverage brand which sells hard Seltzer. It is a clean, crisp and refreshing hard seltzer with a hint of fruit flavor and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. Their slogan is “Do It For the Flavor”.
On their website, they have four sections: “Flavors”, “About Truly”, “Find Truly”, and “Truly LA”. I think their website is simple and they have short videos of their products which tells customers their products are very real in life and they could be dreamers while drinking Truly.
For the customer services, they have their social media contact at the very bottom of their homepages. I think it is hard for customers to notice when they visit the website.
