What should you know before you create a digital marketing strategy?
What is a digital marketing strategy?
A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.
The outbreak of the Covid-19 pandemic had upended the projections of every business and digital marketing is no exception. The health scare factor accelerated the need to shift gears, pronto.
The transition to remote work prompted by the social distancing measures has created the need for virtual marketing of brands, customer interactions and basically conducting overall business. The crippling impacts in the early couple of months during the first wave of the pandemic have been long-lasting and potentially permanent in case of certain businesses.
This has also forced marketers and enterprises to their own brand, industry and marketing transformation.
The Five most Important Things:
- WHO you are?
- WHAT you have, you want to do, you should consider?
- WHY you? Differentiation
- WHERE your customers? your competitors?
- THE Execution.
Here are eight steps and facts to create a digital marketing strategy.
