What Will Happen After The Death of the Third-Party Cookie
What do marketers and Sesame Street monsters have in common? They LOVE cookies.
Hey guys, today I would like to discuss the third-party cookie with you. Do you often feel that you have searched for something on a platform recently, and you will always see its advertisements on different web pages in the next few days? This is all because of the third-party cookies.
third-party cookies are over
Google announced recently that third-party cookies are over — at least, as far as its ad networks and Chrome browser are concerned. Because Google Chrome is the browser with the largest market share, this is explosive news. Just like The blog — — The Death of the Third-Party Cookie: What Marketers Need to Know About Google’s Looming Privacy Pivots said: “the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022.”
The importance of privacy to Chrome
I think it is inevitable for Google to cancel third-party cookies. First of all, with the development of human civilization, people pay more and more attention to privacy and security. Even willing to spend more money for better privacy. I am a big fan of Apple. In addition to the attractive features of Apple products, Apple’s privacy and security are also important reasons for my choice. Although Samsung also has very powerful features and is cheaper than Apple, I am more willing to spend more money to buy a more secure device. Besides, Safari and Firefox, which have blocked third-party cookies since 2013, have the second and third market share. If Chrome does not do this, its market share may drop significantly in a few years.
A new start to the marketers
I think marketers should not rely too much on third-party cookies to obtain customer information. Marketers should find a way to change a passive collection into an active collection. For example, they can encourage customers to fill in personal information and give some discounts to customers who complete it. What’s more, Google isn’t banning all cookies, you still have the first-party cookies. This requires a higher level of marketers. Their campaign needs to be more attractive to attract customers who are willing to click on their page. But I think this is a good phenomenon. The market shouldn’t be immutable.
