What You Need to Know About Programmatic Advertising
Published in
Jul 27, 2022
Programmatic Advertising refers to advertisers through the digital platform, from the audience matching point of view by the program automation to complete the purchase and delivery of display Advertising, and real-time feedback analysis of the Advertising, to achieve the automation of the whole digital Advertising.
Programmatic Buying
The user sends the information to the supplier side platform (SSP), and the supplier platform sends the information to the demander side platform (DSP). The demander platform makes the bidding choice, and finally returns the advertisement to the user through the bidding result. All of this takes less than 1second.
