What’s Coming Next-Smoothie Box
The COVID-19 pandemic has forced individuals to remain indoors; thus, brands like the Smoothie Box have also been forced to adapt to the pandemic in their digital platforms’ marketing. Smoothie Box is devoted to offering and delivering its consumers’ smoothies that comprise a dietary balance of seeds, vegetables, and organic fruits for utmost health benefits. It has adapted to the COVID-19 pandemic by showcasing how healthy and excellent its products are via its digital platforms (Smoothie Box| Affordable Smoothie Delivery Service, n.d.). Smoothie Box has made its customer service to be extra accessible by way of handling its inquiries via its website, which has helped it to promote its business growth.
Also, its website is highly user-centered since its writings and even images are well visible. The site uses visual designs so that its users can enjoy going through it. Additionally, users can easily access any information concerning Smoothie Box, and the feedback is also instant. Smoothie Box’s website has become innovative since they have singled out the needs of their customers. They are currently offering a solution by way of producing juices. The juices are organic and perfectly portioned farm-fresh vegetables and fruits. More customers are now enlightened on the Smoothie Box’s flavors’ health benefits. Smoothie Box also has a website chat box, which makes online presence easy all through the day and night. Therefore, service is available to customers at any time, and their delivery service is reliable and free.
Opinion Concerning Smoothie Box’ Reaction
Generally, Smoothie Box has put more effort into creating more awareness concerning their products by taking advantage of the fact that everyone is now embracing online information and services as a result of the pandemic. I think that Smoothie Box’s reaction is good since everyone is now afraid of going to crowded places or even just leaving their houses. People are now relying on online services for vital information and delivery services. Therefore, focusing on digital marketing has enabled Smoothie Box to allure more customers.
I also think that the COVID-19 pandemic has made individuals change their mindset on what they consume. Smoothie Box offers healthy smoothies that consist of natural farm-fresh vegetables and fruits. Therefore, creating awareness concerning their healthy products online will attract even more customers since everyone now wants to consume a healthy diet that can enable the body to fight ailments and also keep one healthy. Therefore, I think that Smoothie Box’s reaction is highly reasonable and practical since they are offering what people want at this challenging moment due to the pandemic.
Long-Term Impact on Brands’ Communication with Customers
After the COVID-19 pandemic, many brands have now realized that tomorrow’s business will no longer be ‘business as usual.” A lot of things in organizations’ marketing plans will require to be rethought since individuals are now more concerned about their health and the quickly worsening economic situation. The brand will strongly depend on various social media platforms to develop campaigns that will help them prosper in their undertakings It is evident that the pandemic has affected customers’ buying behavior.
Therefore, brands must remain alert and attend to the changing needs of the consumers to ensure that they retain them by all means. The audience is now profoundly clipped to the internet; thus, brands will have to make an overriding prevalence online via different techniques. Also, brands will from now on be required to market notes of empathy that will ease their consumers’ sentiments during these challenging times.
