Which Number Really Matters in Social Media?

Social Media is an ever changing playing field. Nowadays, there are multiple ways someone can measure “success” of a social media profile.

However, not all metrics equate the same. Some, while useful, cannot reflect if a social media profile can be successful in communicating a message. Likes, views or followers don’t really tell brands of success, but engagement does.

The following infographic describes different ways to measure, or metrics, for social media:

Navigating the world of social media, no matter how familiarised we are with it, is not easy .Hope that this brief description of how engagement is the way to go in terms of creating a successful social media page can be of help.

But, curious as I am, what do you think? Do you feel engagement is the way to?