Who’s Competitor of White Claw?

White Claw is the most popular hard seltzer brand in the U.S. However, it has lots of hard seltzer brands. Truly hard seltzer is one of the competitors.

Social Media

The Slogan of Truly hard seltzer is “Do It For the Flavor”. I think the slogan directly describes what the brand is about. Truly has lots of flavors for people to choose from the website and stores. They promote their products on social media through Instagram, Facebook, Youtube, and Twitter. Truly usually post their product with colorful background and their post on Instagram usually have the hashtag with #Truly which is the brand name. Also, they have the link under the instragram introduction section for people to click and review, for instance, Truly store locations and some ongoing and upcoming events. On YouTube, Truly will post their advertisements with some new product launch or basic ads they are doing.

Truly Hard Seltzer Influencer

Truly’s “No One Is Just One Flavor” campaign plays in multiple channels, including those that became mainstays during the pandemic and ones that are likely to return to prominence as consumers embrace pre-pandemic activities on the promise of vaccinations and eased restrictions.

Truly Hard Seltzer teamed with Grammy-winning pop star Dua Lipa to launch its “No One Is Just One Flavor” campaign, per a press release. The effort includes a 30-second spot produced by Goodby, Silverstein & Partners that will debut during the season finale of Saturday Night Live on May 22, 2021. However, there are no famous influencers showing up for the year of 2022. They will tag or repost some people who have the most followers who post pictures with Truly. It will bring more people to buy Truly with these influencers.