Why Do Marketers Need Good Content Marketing?
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
In the age of digital marketing, what helps a business stand out from other competitors? Is it true that the more money you invest in buying ads and hiring influencers, the better sales result you could get? Money sometimes doesn’t work, but a good content always does. A creative and unique content is the only way that our audience attention could be earned and retained. Content marketing is the vehicle. It is the creating of a unique brand’s story and the sharing of own perspective. To help you better understand the importance of content marketing, I’ve put 5 reasons below about why marketers need good content marketing.
Prepare for Reliable Sources
Content marketing helps business prepare for reliable sources of information and build an “evergreen” content. The type of “evergreen” content helps business develop long-term reliability. More reliable and useful material could generate a longer “shelf life”. A good content marketing brings a balanced diet by combining latest information with useful knowledge pieces from credible sources. The value of the content remains for a long time due to the reliable sources. Over time, users can reference from the content to solve real problems rather than see it as a piece of outdated news. Reliable content generates brand reputation and brand loyalty.
Improving Brand Reputation
As the competition in digital world becomes much tougher, appealing content marketing is a powerful weapon to win viral brand awareness. A good content marketing is more easily to understand, therefore driving up audiences’ attention. The good quality of content helps a brand build trust with customers. According to LYFE Marketing, 78% of consumers prefer getting to know a brand via articles rather than ads. Building trust through high-quality content helps a business to build a positive brand reputation.
The Best Way to Convert Customers
One important benefit that we all care about is the conversion rate. As ABG Essentials data shows, content marketing generates conversion rates about 6 times higher than other digital marketing methods. Quality content marketing can significantly improve website conversion rates because it not only build positive relationship with customers, but also educate them to make buying decisions. Tom Fishburne once said, “The best marketing doesn’t feel like marketing.” Unlike commercial ads, good content marketing is more convincing to customers and includes a clear call-to-action. Content marketing is important for target customers to know more information and what to do next.
Optimized Content Improves SEO Efforts
Search engine optimization (SEO) is crucial for today’s marketing. Content creation is the most effective SEO technique. It helps improve online visibility. When your site provides more valuable content, visitors would spend more time reading. A higher on-site time has a positive impact on SEO.
Neil Patel, the co-founder of NP Digital and Subscribers, pointed out that SEO and content marketing go together. He disagreed with the point from an article in the Gardian, “It looks like Google has tired of its old friend SEO and is instead cosying-up to the new kid on the block, content marketing” Neil Patel pointed out that there is no such thing as SEO without content. “SEO and content marketing are actually two personalities of the same person.” Creating an optimized content gives you more chances to rank for the keywords that target users are searching for on the search engines.
A Cost-Effective Way to Bring in New Leads
A good content marketing not only attract leads, but also saves business money. Customer responses spread the word of the product, making the marketing effort more economical. Besides, creating content is highly effective and generates a high ROI. According to Social Media Examiner, more than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content. LYFE Marketing showed that content marketing efforts produce 3 times as many leads as paid search ads. Developing content marketing through social media is also a cost-effective option. Social media helps content sharing reach target audience, encouraging more communication.
Conclusion
Content marketing plays a significant role in today’s digital world. High quality content attracts audiences’ attention and build brand awareness and customer loyalty. Creating a good content not only helps the brand save money in a long-run, but also generates maximum results including high conversion rates, more visuality, and ROI. Find your way to create high value content and boost up performance.
