Why you can’t get enough of Bob’s discount furniture app: Digital Shopping at Its Best.

Mengnan Yu
Marketing in the Age of Digital
2 min readOct 13, 2019

A week ago, together with my sister, we decided it was time to let go of our torn fake-ish leather seats. Phew! It has been almost five years since we started planning on purchasing new furniture that would enable us put our DIY desires and skills into practice.

Our Google Search using Boolean terms landed us onto the Bob’s app , an experience that is not only exhilarating but also overly practical. We found a variety of furniture products on the app ranging from loveseats, recliners, rugged mats, card-board clocks, mattresses and even antique Boho chic footstools. The usefulness of the site lies in the fact that it provides a one-stop-shop ubiquitous capability to swipe through loads of unique times at discounted prices each dawn round the year. Where else have you ever had of discounts round a year? Me too, Never.

In a digital age where almost everyone is developing smartphone apps, including the best and the worst, you always wonder whether another app is worth lowering your phone’s internal memory. Trust me, Bob’s discount furniture app, is every ounce of MB worth your smartphone’s memory. While they do not utilize augmented reality, yet, artificial intelligence is at the very heart of this app. They are able to understand your search habits of products and request new and unique furniture with even better discounts every time you log in. Such innovation does not only meet the expectation of users of the app but also positions the Bob’s Furniture brand as focused on user experience.

The clarity of the content and images on the app makes the purpose clear to potential buyers. Besides, the following features might interest you:

· Highly engaging user experience.

· Succinct yet exhaustive product descriptions and uses.

· Scan your room using the app, and it instantly recommends products you may need.

· Customized non pop-up notifications for new daily discounts.

While most individuals, just like me, may think that we all need an interior designer, Bob’s app saves you some percentage of that pain. The handy target functionality enables you to find the perfect spots in your house, where you need to place different pieces of furniture to acquire an interior harmony.

My verdict: Take the leap of faith and download the app. We would like to hear your feedback on your experience.

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