Wisher vodka- breaking stereotypes of the spirit, tech and marketing industry

Wisher Vodka- the first ever spirit brand to be introduced in the Metaverse through NFTs! This brand new vodka, produced & distilled straight from Floria made it’s bang-on entrance, directly in Metaverse before even having a physical flagship store.

This vodka is genuinely unique as it’s gluten-free, grain-free and made with beets.. yes beetroot! grown on family farms across fields of North Dakota. To top it on it’s an all women owned brand!

March 12th, the collection of 1056 cocktail-themed NFTs (refer to the image above) has flipped the concept of alcohol NFTs on its head by pioneering the NFT space for spirit category.

In total, there are 1056 NFTs. There are 18 unique artworks in the genesis cocktail collection. The distribution of NFTs is as follows –

• 650 Wisher Cocktail NFTs.
• 400 Partnership Cocktail NFTs (featuring Wisher Vodka Web 3.0 community partners).
• Six 1/1 Signature “Founders” Cocktail NFTs come with a beautiful five-year supply of Vodka.

But how will you get to taste it?

All of the Wisher Vodka NFTs come with a case of real Vodka bottles. Each box contains six bottles in total. One is a numbered bottle of the first 1056 bottles created, signed by the co-founders. Isn’t that exicting! Along with this are five bottles to share with friends and family. How unique is that. People will be able to gift or collect exclusive bottles. That’s where the integration of strategy of exclusivity plays a role.

More IRL perks

The Swag box comes with exclusive merchandise and extras, such as invitations to IRL events, that’s what people are craving for. Merger of virtual and real.

Wisher Vodka also has a vast amount of digital utility. You will receive limited edition digital wearables for Decentraland. Reportedly, you will gain access to VIP areas in Decentraland, WL opportunities, access to metaverse events and so on. They have a wide variety of merchandise for the NFT holders of the bottles.

Welcoming other brands

the founders of Wisher Vodka, which built their Decentraland Distillery last August, launched a “Welcome to the Metaverse, Jose” campaign, In response to Jose Cuervo’s claim that their Decentraland distillery coming this summer will be the first in the metaverse. Campaign elements include a meta-welcome sign in front of Wisher’s Decentraland Distillery, as well as a IRL (In Real Life) “Welcome to the Metaverse, Jose” mobile billboard that cruised through the streets of Los Angeles on Wednesday (photo attached) and will also roll through New York City and in front of Cuervo’s Jersey City headquarters and social media welcome posts.

Competitive Advantage

The marketing penetration of the brand directly into NFT created a lot of excitement amongst consumers and also in the liquor industry. Being a pioneer in the NFT world helped the brand to have an edge in the competitive market of spirits. The NFT market is now worth more than $40 billion, and valuations and users keep rising. According to research from the Morning Consult, millennials are the demographic most likely to get involved with NFTs. In fact, Millennials are three times more likely to buy and sell these assets than their Gen Z counterparts. Hence due to this tactic the target audience is tapped rightly. Also as per the theory of persuasion creating exclusivity also increases sales.

Alcohol and NFT

When you purchase an NFT of a liquor bottle, you’re not buying a mere digital image. You’re purchasing the actual, physical bottle. Your purchase kept offsite by either the NFT platform or the distillery, which also alleviates storage concerns. The digital image acts as a certificate of authentication that confirms that you have the rights to that bottle.

With those rights come a few choices. You can hang onto the bottle as a premium liquor investment. You can re-sell these rights to a fellow investor. You can also make the radical decision of actually drinking the liquor, an action known in NFT parlance as “burning.” When you choose this latter option, the bottle comes out of storage and gets shipped to you. It also gets pulled from the NFT marketplace for good, never to return. The platform behind the initial transaction, which will list the bottle as a tradable asset for all to see, will take the bottle off its website. This ends up increasing the rarity of the NFT, which in turn increases its value at a variable rate that’s driven by factors not unlike those that drive bottles on the auction circuit, such as brand and spirit quality. It was a very bold move of Wisher Vodka to penetrate directly in the world of metaverse, let’s see how they make it’s mark.

Signing off,

G