Yes, I Would Like to be Part of This Narrative

A marketer’s creed almost always involves a funnel of some sort, most of which start with a milestone in awareness.

What does it take to build awareness? One tool is content marketing. This marketing initiative is ranked 2nd in budget allocation amongst a majority of U.S CMOs and top executives. Although it is represented in a variety of angles and formats, there are key concepts to keep in mind to guarantee brand cognition:

Are there any more practices you utilize to own your narrative? Share in the comments below.