You might be one tweet away from disaster.

There’s no second chance for making a first impression.

Have you ever came across a brand on social media and wondered, “What were they thinking???”

A prime example would be Burger King tweeting this on International Women’s Day:

As blunders go, it was a whopper.

This tweet was intended to be an attention-grabbing tease to promote their culinary scholarship offering financial assistance to women who work at Burger King, which was explained in the Twitter thread.

Unfortunately, many Twitter users never went past that first tweet, attracting a litany of abusive comments. *wow, nobody saw that one coming*

This of course caused a huge uproar, resulting in it becoming a viral issue. I can’t help but think that this might have been some people’s first interaction with Burger King online.

As a frequent social media user, I’ve witnessed this Twitter fiasco brought up every few months, and I’m pretty sure that this is something Burger King will have a hard time living down.

Remember, the Internet is only permanent when you don’t want it to be.

So, how do I not make the same mistake?

Constantly waking up to grim headlines about the pandemic, racial injustice and climate change, the weight of the world’s news becomes a bit too much to handle. Even before the COVID-19 pandemic (in 2019), about two-thirds of 12,000 Americans (66%) felt worn out by the news.

I don’t want to know what’s going on but I kind of need to.

To many, even scrolling on social media became exhausting from information overload. Brands need to stand out from the clutter, while keeping their consumers loyal, happy and engaged. Check out the infographic below to do just that!