Your 5 Antidotes For Creating Digital Marketing Strategy

Tanvi Rohilla
Marketing in the Age of Digital
3 min readApr 17, 2022
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2020 was not the best year for everyone, and the Global pandemic took a toll on everyone; needless to say, we are still in one. Many people faced terrible issues, especially entrepreneurs and businesses. Was there any option but to face the pandemic? No. We needed action; nobody wanted to stay stagnant, and that’s where the digital marketing boom occurred.

“A tribe is a group of people connected, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe. A group needs only two things to be a tribe: a shared interest and a way to communicate.” -Seth Godin

You can have your own business and work for clients to develop their digital marketing strategies. Since the early days of the internet, digital marketing has gotten increasingly more complex. As a result, many entrepreneurs primarily focus on digital marketing strategies. Moreover, due to the global pandemic, every upcoming business needs to adopt a plan to be in the race.

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What’s the benefit?

Companies may profit from digital marketing by lowering expenses, increasing brand recognition, etc. And in all of this, social media has its uniqueness that adds to digital marketing- it allows you to reach an enormous number of people within seconds of placing an ad and ensuring that your adverts get your target audience through these social media commercials.

I believe everyone who wants to build their digital marketing strategy has many questions for clients, like: should we prioritize market research or SEO or PPC? Email or social media? What’s better, blogging or webinars? Or do we have to target a specific niche like AR or VR? Trying to find the best solutions for your brand may be complicated, if not overwhelming.

You must be thinking: Tanvi, but where can we start a business on our own? What now? Yes,I do have a point here. I don’t keep talking all the time (well, my mom would disagree with me on this), but yes, I come here with solutions.

Let me be your guide to show you what you should keep in mind before making a digital marketing strategy for your client.

A global pandemic has reduced our possibility of stepping out in stores and forced us to look at our phones all day long. But that’s where the positive impact intervenes in the role of digital marketing. It’s cost-effective and has raised a high bar in online media use. Now it’s not just “media”; it’s a platform for everyone to earn and build themselves.

Go make your strategy now!

Until next time,

TR

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Tanvi Rohilla
Marketing in the Age of Digital

NYU Grad student || An egalitarian who loves travel, dance, and marketing. || Holds interest in sports, mental health, and art.