YOUR NEEDS, OUR KNOWLEDGE. we are INKEY
The INKEY List is a British ingredient focused beauty brand founded by Colette Laxton and Mark Curry, initially launching into the skincare category in 2018 and more recently into haircare in 2020. It is founded on the principle that better knowledge powers better decisions.
This blog will give an assessment of The INKEY list website UX on both its desktop and mobile devices.
Desktop Website
When I first click into The INKEY list website, I found it very helpful for its consumers. The first thing you will notice is their products and the whole website design is very clear. It is very easy and efficient for customers to find what they needs. Each section of the website is well-organized. On the top bar, it has a very specific product classification, which is very concise. It is very convenient and helpful for customers.
It is also a pleasure to use. On the right side of the website, the INKEY list provide an option to build your personalized recipe. It is pleasure to use since the process is not complex at all. You only need to answer a few short questions about your skin goals and they will build you a simple 4-step Starter Recipe. With all Starter Recipe purchases, they also include a FREE full-size Hyaluronic Acid. It only takes two minutes.
However, I think the whole design of the website is not innovative. It just keeps the whole page clean and simple, which meet what customers need. I don’t find any creative design on its website that very attract people. The design of the website is reflecting the personality of the brand, which is providing products and services that customer needs, instead of making fancy or colorful design. The website is just showing the brand personality, which is simple and recyclable.
If you have questions, the INKEY list also have their INKEY teams expert support and advice to answer all your questions for your skin. And you can also rated their services and give suggestions.
Mobile Device
The INKEY list does not have an app for their customers for their customers to download and use from the Apple Store. The website on mobile device is basically the same as on desktop. You can see the pictures of the INKEY list products and their best sales products on their main page both on mobile device and desktop. However, due to the screen size, the whole web design and arrangement is not as good as on desktop. It is not very clearly when you view the website on mobile device.
Overall, the INKEY list website is very helpful and convenient for their customers and the web design is clear and simple for people to use. I feel pleasure and satisfied when I browse the website. If the designers of the INKEY list make the website more creative and attractive would be better for customer experience.
