Homepage
Open in app
Sign inGet started

Marketing in the Age of Digital

thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students

SK-II: Speaking The Language Of The Youth With Social Media Campaigns

SK-II: Speaking The Language Of The Youth With Social Media Campaigns

Growing up in China, there are three brands I see on my mom’s and every auntie’s vanity: Estée Lauder, Elizabeth Arden, and SK-II. Though I…
Go to the profile of Roxanne Jiang
Roxanne Jiang
Jul 3
Truly and MINNIDIP Summer Collab is So On Brand

Truly and MINNIDIP Summer Collab is So On Brand

Summertime in New York is all about going out and having fun. For some of us (me included), part of having fun is having a drink, and what…
Go to the profile of Jarisa Mora
Jarisa Mora
Jul 4
OLIPOP.. from 0 to 20,000 followers

OLIPOP.. from 0 to 20,000 followers

In today’s society, we pick up on phones and instantly see tons of advertisements, promotions, and new products. How do we decide which…
Go to the profile of Arlene Yeghiayan
Arlene Yeghiayan
Jul 4
“Win Or Lose, You Are Still Fly To Us”

“Win Or Lose, You Are Still Fly To Us”

As a strong competitor to Delta, JetBlue’s style on social media is quite different from Delta’s.
Go to the profile of Zixuan Huang
Zixuan Huang
Jul 3
A Closer Look At Revolution Beauty’s Instagram

A Closer Look At Revolution Beauty’s Instagram

As a strong competitor of The Ordinary Company, Revolution Beauty is a skincare brand with high quality product at affordable price as…
Go to the profile of Billy Wang
Billy Wang
Jul 4
Meta: New Policies Against Fraudulent Reviews

Meta: New Policies Against Fraudulent Reviews

If you read reviews before purchasing on Facebook (now it’s Meta), then the new policies Meta implements are so relevant to you.
Go to the profile of Yi Liu
Yi Liu
Jun 24
Is MarTech The New FinTech: A Guide To Marketing Technology

Is MarTech The New FinTech: A Guide To Marketing Technology

With Fintech rising like a storm and is now revolutionizing traditional financial services, it’s no surprise that Martech comes into the…
Go to the profile of Roxanne Jiang
Roxanne Jiang
Jun 27
Spotted! Amazon’s push accuracy may be in jeopardized

Spotted! Amazon’s push accuracy may be in jeopardized

For so long, Amazon’s own Amazon Ads tool has been considered best among thousands of Amazon sellers. It out-priced Google Ads a lot. But…
Go to the profile of Billy Wang
Billy Wang
Jun 27
Social Media Platforms Emulating TikTok

Social Media Platforms Emulating TikTok

No one would’ve thought that TikTok would blow up the way that it has. It’s become one of the most popular apps in the world, and has…
Go to the profile of Jarisa Mora
Jarisa Mora
Jun 27
When You Think Of Facebook, What’s The First Word That Comes To Your Mind?

When You Think Of Facebook, What’s The First Word That Comes To Your Mind?

Connection, family, friends, and interactions are the words that come to my mind when I think of Facebook, but they won’t remain the same…
Go to the profile of Flavia Noriega
Flavia Noriega
Jun 27
Metaverse this, Metaverse that… it’s everywhere!

Metaverse this, Metaverse that… it’s everywhere!

By now, we’ve all at least heard about a thing or two about the metaverse. Each week, we share the latest digital marketing news in our…
Go to the profile of Arlene Yeghiayan
Arlene Yeghiayan
Jun 27
Prada Launches New Timecapsule NFT Collection

Prada Launches New Timecapsule NFT Collection

On June 2, the luxury brand Prada launched 100 NFTs for the Cassius Hirst Timecapsule initiative, joining other high fashion brands like…
Go to the profile of Richard Zhang
Richard Zhang
Jun 26
Instagram adds new features to reduce harmful effects on young users

Instagram adds new features to reduce harmful effects on young users

Instagram is on the list of popular local social media you must download in the United States. Otherwise, you will feel out of touch with…
Go to the profile of Yiqian Feng
Yiqian Feng
Jun 27
What the Data Clean Room Brings

What the Data Clean Room Brings

When I read this news about What the Tech are clean rooms?, my first thought was that there is currently a company that has introduced a…
Go to the profile of Changyu He
Changyu He
Jun 25
About Marketing in the Age of DigitalLatest StoriesArchiveAbout MediumTermsPrivacy