Make a change where YOU are, because change is needed everywhere.

Michael Schmidt
Marketing in times of societal change
2 min readSep 7, 2022

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I sometimes hear people saying “to make the biggest possible impact on climate action, I need to switch jobs, move to another city, or get proper education first.”

While that may be true for some, it is also true that we don’t have time to wait for that. I am convinced that the necessary changes need to happen in all places, including the one you’re…

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Michael Schmidt
Marketing in times of societal change

Creative Director at Virtual Identity. I spent a decade on automotive brands in digital and blog about #strategy, the #ClimateCrisis, and #AppleCar.

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