MARKETING IN TIMES OF SOCIETAL CHANGE

3 simple rules to make any brand’s marketing more diverse

Photo: Virtual Identity

Diversity marketing can be an overwhelming challenge. Some have a hard time (or hard feelings) dealing with inclusion and acceptance. But in marketing — especially with mainstream brands — I have yet to read a briefing where a group of people should be excluded, to not buy the product or not subscribe to…

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.