MARKETING IN TIMES OF SOCIETAL CHANGE

How to get rid of the male gaze in creative campaigns

Credits: Dove global EVP Silvia Lagnado with Ogilvy & Mather

What is the male gaze?

A way of portraying and looking at women that empowers men while sexualizing and diminishing women.

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.