MARKETING IN TIMES OF SOCIETAL CHANGE

Sustainability in advertising: Thoughts on my panel discussion at IAB

When I was in college studying multimedia, our group of students hosted our first show at the Vienna Museum of Science & Technology on the topic of sustainability. One of our tasks was to come up with a definition of the term, or better, what it means for us young people. My take as a…

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Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.