MARKETING IN TIMES OF SOCIETAL CHANGE
What can you believe in green marketing?
Published in
3 min readDec 14, 2022
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The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media, from new methods in eco-conscious production to whether print media is greener than digital media. The New York Times has been pondering this question a decade ago with unconclusive results, and the heavily water-consuming paper…
