Bárbara Malagoli „Allyship“ 2021

MARKETING IN TIMES OF SOCIETAL CHANGE

When female leaders take over marketing teams — what changes?

Michael Schmidt
2 min readMay 27, 2022

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I would like to hear your thoughts and observations: Have you witnessed any change when marketing teams switch from male to female leadership?

Why am I asking?

There is something in the air. It has been for quite some time.

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Michael Schmidt
Marketing in times of societal change

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.