Bárbara Malagoli „Allyship“ 2021

When female leaders take over marketing teams — what changes?

I would like to hear your thoughts and observations: Have you witnessed any change when marketing teams switch from male to female leadership?

Why am I asking?

There is something in the air. It has been for quite some time.



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Michael Schmidt

Michael Schmidt


Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.