Homepage
Open in app
Sign inGet started

Marketing in times of societal change

Go to the profile of Michael Schmidt
Michael Schmidt
Jun 6

Is AI really more efficient & better–or are we repeating mistakes from the social media age?

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Feb 24, 2024

Mottonai, wabi-sabi, urassen: Degrowth language has been around for ages.

Does anybody know the Japanese terms „mottonai“ or „wabi-sabi“? Or the Austrian verb „urassen“? It stands for excessive or wasteful behaviour. „Nicht urassen“ means something like „don’t overuse“.

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Oct 10, 2023

Transcript of green marketing podcast episode with Florian Schleicher

What made you personally realise that you want to become active and dedicate your work to the future of our planet?

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
May 8, 2023

More pressure on the marketing supply chain: Are agencies bound to be the next green washers?

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Feb 2, 2023

The best selling EVs are bicycles: What it means for Germany’s auto industry

Read more…
3 responses
Go to the profile of Michael Schmidt
Michael Schmidt
Dec 14, 2022

MARKETING IN TIMES OF SOCIETAL CHANGE

What can you believe in green marketing?

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Sep 7, 2022

Make a change where YOU are, because change is needed everywhere.

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Aug 29, 2022

MARKETING IN TIMES OF SOCIETAL CHANGE

3 simple rules to make any brand’s marketing more diverse

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Aug 24, 2022

Sustainability in advertising: Thoughts on my first panel discussion at IAB

History is full of…

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt
Aug 23, 2022

MARKETING IN TIMES OF SOCIETAL CHANGE

How to get rid of the male gaze in creative campaigns

Read more…
2 responses
About Marketing in times of societal changeLatest StoriesArchiveAbout MediumTermsPrivacyTeams