Introducing Growth Library — a personalised marketing directory for startups & SMBs

The Coronavirus pandemic is affecting every part of our lives starting from where we shop, what we buy, how we consume products, to the priorities we have. The pandemic certainly has wide-ranging consequences also for industries such as marketing, advertising and ecommerce. According to the results of Econsultancy and Marketing Week’s Covid-19 Business Impact Survey, 60% of large global organizations are seeking new ways of conducting their businesses in the post-outbreak period. The same research has revealed that 49% businesses are looking into innovations that they might use in marketing communications and branding. I am providing these statistics to illustrate how serious the impact of the Coronavirus pandemic has been on businesses across the globe.

While small and medium size businesses look for new ways of implementing their marketing campaigns, they will also need well organized and easy to use marketing resources to provide them with the necessary tools to help put their businesses back on track.

Recognizing the need for supporting businesses in need of additional marketing resources, Growth Channel is building a Growth Library, an ultimate marketing directory to help SMBs with implementing personalised marketing plans.

Growth Library consists of recommended agencies and educators, best marketing tools, reports, templates, best practices and case studies. This is a live directory that is being updated on a daily basis for businesses from travel, finance, tech, personal care, sports, real estate and many more other sectors. Each item within Growth Library contains detailed information to help you identify their relevance and filter the results by:

• Type of customers (Small business owners & startups, marketers at medium size businesses, CMOs of enterprise companies, agencies)
• Marketing funnel steps (Trigger, Awareness, Consideration, Conversion, Delight, Advocate)
• Marketing objectives (Product sales, Service contracts, Brand awareness, Website visitors, Content engagement, New leads)
• Supported KPIs (Sales, Conversion rate, CTR, Engagement rate, ROI, Website visits, Leads)
• Type of customers (B2B, B2C, Customers targeting affiliates or partner networks, Customers targeting candidates)
• Target countries

Growth Library provides easy and quick access to marketing resources for a variety of use cases. For example, here is a snapshot of recommended marketing resources for real estate businesses looking for tools that would help them increase their conversion rate in the USA:

Growth Channel is also going to launch its Growth Library on Product Hunt this FRIDAY! We are asking you to support the Growth Library, ask any questions you may have about our directory, or simply share feedback.

https://www.producthunt.com/posts/growth-library/

These are certainly difficult times. Many businesses are hurt. Therefore, it is important that we help each other out by providing easy and quick access to resources. Stay safe!

The Growth Channel Team