On Imagination

Why I stand with the new generation of innovators and fight for original thinking

Michael Mapes
Marketing is Broken
4 min readOct 17, 2017

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People cannot build what they cannot imagine.The suffering of the human race comes, in large part, NOT from being unable to envision a better world, we seem to be quite good at doing that.

It’s facing the agony of having to painstakingly construct that “better world,” in the face of overwhelming odds, devastating fears and often brutal unfairness that causes the problem.

It takes a Big Big Dream to end up with an accurate version of what we dreamed of.

I used to play in the Graveyard of my hometown, Le Mars, Iowa as a child to escape the bullies who tormented me daily. It is here I would muse about the lives of those resting in the Graveyard, conduct imaginary dialogues between myself and the deceased and pose to them my endless stream of curious questions.

The enemies of human progress strive to wither hope, starve imagination and stunt the human spirit. That is the insidious strategy that hatred, bigotry and oppression depend on to wipe out our hope for our future, to clamp down on our dreams of something different, and cloud our clear perceptions of what “might be” what “could be.”

The enemies of human progress strive to wither hope, starve imagination and stunt the human spirit. That is the insidious strategy that hatred, bigotry and oppression depend on to wipe out our hope for our future, to clamp down on our dreams of something different, and cloud our clear perceptions of what “might be” what “could be.”

The Enemies of Hope…hate…The Possible.

The “I” words; Ideas, Innovations Inventions all flow from Imagination — that place where our hearts meet our minds; our analytical & intuitive selves are freed to joyfully dance, fantastically frolic and cleverly create.

Inspired thought and the open exchange of ideas are essential to our human happiness.

Our intellectual…liberty…is the one thing money cannot buy, corruption cannot capture and force cannot conquer. That is what makes Freedom of Thought the ultimate threat to those who would contain and control us because IDEAS give individuals, communities, cultures and social and political movements a free and self renewing source of energy that expands even as it is expended. The MORE our ideas are shared in the world the more new ones return to us.

The greatest lesson you can learn is the one you must teach yourself; to trust your inner voice, your inner vision, the promise of your potential and the truth of your experience.

The true power held within each human heart, are the seeds of all that…could be.

Michael Mapes founder of Graveyard Innovation playing piano in the hotel lobby of Hotel Aladdin in Kansas City, Missouri.

The true power held within each human heart, are the seeds of all that…could be.

But IF we LET ourselves become immune to hope, unable to dream of a better life, if we are unwilling to PLAN bold steps we might agree to TAKE TOGETHER to reduce our needless suffering and bring genuine change and lasting improvement, if we cease to SEE it, we will never be able to build…that Brave New World.

Not because we lack the courage or the resources, but sadly…because it no longer occurs to us as a possibility, a worthy thought or…eventually…even a child’s dream.

Until there are no more rabbit holes…no more Wonderlands.

Teach yourself to rely on all of your inner resources which includes not insignificantly trusting your imagination, your intuition, your capacity for recreation and invention and recombination. As your allow your imagination to run wild you will begin to change as potential wasted and bottled up becomes potential unleashed.

And perhaps…..all will finally be possible.

Conscious Innovation [def]: The power to imagine something wonderful into reality that has integrity and is built to win.

It is about the three possibilities.

1. The possibility of making something wonderful

2. The possibility that whatever you make can have integrity, and

3. The possibility of profit that is truly prosperous to all involved.

Why I Keep Imagining Impossible Things

“These are the conscious innovators….” and they are just some of the individuals that have inspired me to keep imagining.

To all of the innovators who’ve touched my heart; and whose story I am proud to share, let me say this:

It is not simply about being able to be paid or being ‘worth’ being paid. Rather, it is about searching the vast space inside our hearts and inside our minds for new ways of doing commerce and being commercial in this world. It is about the possibility of of you and everyone you touch to ‘prosper.’ Maybe not today or even in a hundred, a thousand or a million “todays” but if we stay in the “spiritual” then someday.

This is what each of you — in so many different ways — have brought forth in me.

Because of you and your crazy, insane and impossible ideas — your wonderful, powerful and worth-doing innovations — I know truly that the Graveyard is the richest place on Earth.

Whether you’ve played a role in my personal journey, been a part of this thing we call Graveyard Innovation or you’ve been wandering along a different path (maybe someday you’ll wander our way?), I want you to know I trust you completely, I believe in you with all of my being and as long as there is breathe in my body I will be standing with you and fighting for every crazy, wonderful and impossible idea you can think up!

From my mind to yours,

Michael Mapes

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Michael Mapes
Marketing is Broken

Accelerating the success of CEOs & startups; FREE Breakthrough Session & innovate your business to get more clients http://www.coachwithmichaelmapes.com