Unifying Your Brand Voice
Ensuring Your ToV Consistency Across Platforms
You run into a new brand on Insta, the first post you read is fun, witty and bursting with personality. The next post is dry and corporate, leaving you confused about what the brand really stands for.
Inconsistencies in Brand Tone of Voice like this can be a significant turnoff, and it’s a common issue a lot of companies face.
The Importance of Brand Consistency
As brands expand their communication channels, maintaining a consistent brand voice becomes increasingly crucial,… and difficult.
The bigger the company,
the more people,
the narrower each’s area of expertise,
the more responsibility gets siloed,
the more room for misalignment.
Whether it’s on social media, through: customer service, or retail communications, the tone in which a brand speaks should reflect its core values and personality. Similarly, across all of them. Yet, many brands struggle to navigate this landscape.
When a brand fails to align its voice, the consequences can be severe:
- Loss of Trust: Inconsistent messaging can erode customer trust and…
