Marketing Strategies

5 Sneaky Ways Psychological Pricing Impacts What We Want To Buy

“Buy One Get One” or “Buy 2 & Get 50% Off”?

Photo by Joanna Kosinska on Unsplash

Akshay Rao, Professor of Marketing from the University of Minnesota’s Carlson School of Management, found in a study that consumers prefer receiving something extra, instead of getting a discount. Even though the statements…