Customer Acquisition Is Not As Important As These Two Metrics

Most marketers consider an acquisition to be the most important metric, but is that true?

Photo by Andrea Piacquadio: https://www.pexels.com/photo/woman-in-brown-coat-carrying-two-white-tote-bags-919453/

Customer Acquisition is considered to be one of the most important metrics for success.

It makes sense too. The more customers you have, the better, right?

--

--

Data has made Marketing more accurate- We know that. But do we know how to use data in marketing? Let’s learn together through this publication!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store