Dear Marketers, Don’t Let Your Old Content Collect Dust

Add longevity to them by following this four-step checklist.

Photo by Atikh Bana on Unsplash

Content marketing is often the entry point to getting new consumers. It’s also an important pillar for your SEO.

However, churning out content has a downside. After a while, you might lose track of what your team published a year (or longer…