Genius or Not? Uber Eats Addresses Guilt of Ordering Food With Humorous French Campaign
For outdoorsy French people, ordering in is not the most socially acceptable option.
For a brand like Uber Eats, convenience has been the key selling proposition.
But in a country like France, where people take pride in taking time to cook, shopping with care, and going out to eat, Uber Eats is slightly at odds with the local culture.
If you are in Paris or any part of France, you’d see how the locals (and tourists) love spending time in the cafes, restaurants, and bistros. Choosing to stay in instead of doing that? That’s sure to generate some internal conflict among the users.
“Although ordering deliveries is now firmly anchored in French habits since the pandemic began, this habit often clashes head-on with French cultural norms — taking the time to cook, doing one’s own shopping with care, going out to eat,“
The pandemic has forced the outdoorsy French people to resort to online shopping and food delivery. But now that people are…
